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Marketing Domesticity

I highly recommend reading Nursing Clio‘s most recent post, Marketing Domesticity. It sheds light on an area of privilege that’s still relatively invisible: having someone else to clean up after one (whether it’s a sanitation worker, “cleaning lady,” or one’s spouse). Of particular importance is the gendering of domesticity and housework: especially in advertisements, women are always the ones (happily?) doing the cleaning. I also really love the song lyrics quoted at the end; my (someday) children might grow up knowing “Housework” by heart.

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